One Mile At A Time: "Historically, Alaska hasn’t put much effort into selling first class upgrades in advance, prior to check-in. However, that appears to have changed, as Alaska is now consistently encouraging passengers to pay to upgrade to first class."
"This was only recently implemented, and as of now there are more questions than answers. It would appear that for the most part, the upgrade cost is simply the fare difference between economy class and first class. This is good news for those looking for a complimentary elite upgrade, and bad news for those looking to pay to upgrade."
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