View From The Wing: "Ultra-low cost carrier Frontier Airlines has been struggling. Their bread and butter leisure routes have seen increased competition from major airlines, who learned to pivot away from relying on business travel. Consumers, flush with a demand for experiences and souped up balance sheets from pandemic payments, traded up for legacy airlines. They don’t have the sort of loyalty revenue that bigger airlines do. And their costs have been rising to attract and retain scarce employees."
"Now the airline says it is eliminating change fees on most fares, and that is… sort of true? They’re introducing more “fare bundles” that consumers can buy. And when consumers spend more than the traditional deep discount Frontier Airlines fare, they get waived change fees bundled in with their fare. In some sense this is not even new."
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