The Bulkhead Seat: "Hilton Hotels & Resorts announced today that it’s purchasing NoMad Hotels to enter the luxury lifestyle hotel market. While NoMad currently has locations in Las Vegas and London, Hilton projects over 100 new hotels under the brand umbrella with 10 already in the works."
Points Wire Note:
This seems to be Hilton's attempt to compete with luxury lifestyle brands such as EDITION and W from Marriott and Andaz and Thompson from Hyatt.
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