Skift: "Hilton has signed deals for three new hotels in Saudi Arabia: There are two Curio Collections, one focused on “eco” and the other on adventure. And an LXR resort will be an “agritourism” property as part of a tie-in with Saudi’s new farming tourism organization, Dan Company."
"Al-Ahsa Agritourism Resort, LXR Hotels & Resorts will be the most high-end of the bunch and connected to a garden, an amphitheater, dining and retail options, a farmers’ market, and spaces for local agricultural vendors."
"On average, LXR properties are the most expensive in the Hilton network – above the rates of the historic Waldorf Astoria. Average daily rates were $519 according to Hilton’s latest results. It is also one of Hilton’s smallest brands in terms of footprint, with 13 locations."
Points Wire Note:
We've seen quite a bit of movement in the luxury hotel space in Saudi Arabia lately. I'm not surprised to see Hilton getting in on the action. I'll be curious to see the cash rates and award rates at the LXR property.
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