View From The Wing: "Seeing a ‘marketplace’ in awards develop so quickly points to the old adage, ‘why we can’t have nice things.’ It’s a great innovation to see awards become transferable. I love making it easier to extend my benefits and take care of family and friends. That makes status more valuable to me."
"Of course that transferability already reduces breakage, the likelihood of an award expiring unused. That means these program changes are expensive for Hyatt. A marketplace marginally increases that, but unless it does so materially it may just be noise – something worth doing for members, even with some portion of members breaking program rules."
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