Thrifty Traveler: "With absolutely no warning, Virgin Atlantic just quietly raised award rates for many Delta One tickets to Europe to as much as 77,500 points by adding peak and off-peak prices. It gets worse: The airline is also adding a cash surcharge of more than $1,000 on each and every Delta business class redemption."
New Virgin Atlantic Rates On Delta - Business Class
I would expect flights from the Midwest to match the East Coast rates as Virgin Atlantic typically groups the East Coast and Midwest together.
Points Wire Note:
No-notice devaluations are among the most disrespectful ways to treat loyalty program members so this is rough. Even if you could stomach a 55% rate increase, the addition of $1,025+ surcharges is horrendous and makes this a non-starter.
Given that Delta owns 49% of Virgin Atlantic and has repeatedly shown that it hates aspirational award bookings, I can't say I'm totally surprised by this - just disappointed.
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